Welcome to another edition of Stuff I've Bought That I Hate. I've grown to loathe mascara. Most mascaras out there irritate my eyes. Other popular formulas make my lashes brittle. Some even cause major lash fallout for me for a multitude of reasons. For $7.50 I thought I would give Almay's new formula GET UP AND GROW in the non-waterproof formula (blackest black) a whirl. I can't say enough great things about this mascara. From the minute I put it on it made my wimpy lashes buxom. Even the janitor at my office mentioned he noticed something different after I had debuted the mascara. He said 'you look younger for some reason today'. Others noticed as well. So volume: check. Then I noticed that if I left the formula on overnight (because I was too lazy to take it off) it was really easy to reapply right over what I already had on without clumping. How many mascaras can you say that about????? In fact I feel like the more layers you work with the greater the impact you get without the clumps. Length plus volume: check. After a week's use I started to notice my lashes grow. Why? This is easily explained. The formula is not drying, but nourishing to the lashes. The lashes remain soft throughout use whereas the other formulas on the market are quite drying and make my lashes blunt from breakage over time. I could see a couple of cons with this formula. If you have oily skin this formula might give you a raccoon eye at the end of the day like some of the old mascaras in the 80's did. I don't get it because I have dryer skin, but the formula is so emollient I could see it causing a problem. The second thing I noticed while using it on some models at a photoshoot the other day is that if you have very straight lashes the formula may not hold your curl as well. It just means you might have to maneuver your curler a little bit more. Not a deal breaker for me when you consider all of the other advantages. There is an underground cult of straight men that know more about beauty than women. Years ago my own brother had a case of traumatizing fac.. Behold…I have FINALLY found the lash formula that is the closest to the original Jan Marini lash formula. It is called NEU LASH . I ha.. In the past when it came to skincare many women felt the higher the cost of their cream, the better the performance. Thanks to a sea .. Ah gone are the days of baby oil and iodine. Boy did I love to tan. But now we've left one extreme for another. We're in a pasty era of be.. With humidity well upon it's way (maybe not in NYC) why not be prepared with styling tools that create an effect that only top stylists can .. Hello! My name is Mary Schook Almay's Intense i-Color is a mascara that promises to "double the look of your lashes" as well as enhancing your eye color. I can't speak for the latter half, as I purchased the shade Black Steel, which is meant for blue eyes. I bought mine at Rite Aid for $3.74. I had a $1 off coupon, and mascaras were buy one, get one 50% off. Another great steal, amirite? It regularly retails for around $7.49. almay mascaras mascaras are hypo-allergenic and ophthalmologist tested. Ah yessss, it